Smart Invest: Investing made easy

by Irish Life

Welcome to Smart Invest – a super easy way you can start investing right now online or in app on your phone. So, whether it’s a college fund or nest egg, investing with Smart Invest could help you reach those important life goals. 

Smart Invest in three easy steps

Get set up online or download the Smart Invest App

Enter your details and answer a few simple questions to find out what level of risk you’re comfortable with

Verify your identity. Scan your passport or driver’s license, take a selfie, and upload your proof of address

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Want to learn more about Smart Invest and FlexInvest? 

See key information documents and sustainability related disclosures.

Smart Invest is provided jointly by Irish Life Assurance, who provide the product, and Irish Life Financial Services, who provide the advice.

Everything that makes Smart Invest tick

From the funds to the features, Smart Invest makes investing in Ireland easy. Learn more about the process that makes it happen.
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Getting to know the Smart Invest app

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Getting to know the funds

What kind of returns can I expect?

Investing can provide a range of returns, depending on the investments you make and market conditions.

Let’s look at an example of a €10k investment with the Balanced Investor plan over a 5-year period*. 95% of the time the value of your investment is expected to be within the range of the blue area on the graph. This means that 5% of the time, the possible return could be higher or lower than the blue area.

*Calculations by Irish Life Investment Managers and returns are calculated before fees, taxes, and charges

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Who can invest?

To use Smart Invest you must meet the eligibility criteria outlined here.

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Warning: If you invest in this product you may lose some or all of the money you invest.
Warning: The value of your investment may go down as well as up.
Warning: These funds may be affected by changes in currency exchange rates.
Warning: Past performance is not a reliable guide to future performance.

Smart Invest: customers also ask

Smart Invest makes investing online simple and seamless, but if you have any questions then we're here to help.

Free consultation

Want to talk to an expert?

Our advisors are committed to helping people around Ireland achieve their financial goals.


Book an appointment with one of our financial advisors, virtually or in-person. 

Irish Life Financial Services Limited, trading as Irish Life, is regulated by the Central Bank of Ireland. Irish Life Financial Services is an insurance intermediary tied to Irish Life Assurance for life and pensions.

What happens in your appointment?

Get an evaluation of your finances

Get answers to your questions

Get a free personalised plan

Get the right recommendations

“Use 60 mins to invest in your life, it’s time well spent on your future.”

Photo of - Linda Moran, Financial Advisor Irish Life

- Linda Moran

Financial Advisor Irish Life